Customer Experience & UX
Make it easier for people to find information, make decisions and take the next step, online and in person.
A fresh perspective. Practical improvements.
Make it easier for customers to find you, choose you and do business with you.
We help businesses understand and improve the customer experience, online and in person.
From websites, bookings and customer communications to mystery shopping and practical digital improvements, we identify what could work better and help put it right.
Our services
A better experience.
More reasons to choose you.
We look at your business through your customers’ eyes, then help improve the details that make a difference.
Mystery Shopping
A fresh, discreet look at the experience you provide, with clear findings and practical recommendations.
Website & Digital Improvements
Improve the pages, booking steps and digital touchpoints that help turn interest into enquiries and customers.
Customer Communications
Clearer emails, booking information and follow-up that help customers feel informed and looked after.
AI & Digital Solutions
Practical tools and sensible automation to simplify everyday work and support a more personal customer experience.
The people behind AAPO
Experienced online business operators
10+years of hands-on experience
building and running an online business
building and running an online business
We’re Richard and Jane Filing. We understand the work that goes into winning customers and keeping their trust.
For more than a decade, we’ve built and operated WomensGolf.com, an online membership business. That means real experience with websites, payments, customer support, content and communications.
AAPO combines that practical experience with customer experience thinking, mystery shopping and digital implementation. We explain what we find, why it matters and how to improve it.
Proven operating experience
Creators and operators of WomensGolf.com, an established online resource for women golfers, founded in 2014.
Creators and operators of WomensGolf.com, an established online resource for women golfers, founded in 2014.
How we work
From a fresh look to a useful next step.
Review the customer experience
We learn about your business and look at what customers see, do and experience.
Identify what’s getting in the way
We highlight what works and where confusion, friction or missed opportunities may arise.
Improve what matters most
We agree on practical priorities. You can make the changes or ask us to help put them in place.
Start a conversation
Tell us about your business.
What’s working well? What feels harder than it should? Tell us what you’d like to improve and we’ll discuss a useful next step.
You’ll hear from Richard or Jane.A personal reply, a practical conversation and no obligation.
Get Fast, Affordable Help
Ready to create a better experience for your customers?
Let’s talk about your business, your customers and where you’d like to get to.
Get Fast, Affordable Help ↗