AAPO · CUSTOMER EXPERIENCE & GROWTH

A fresh look at your customer experience.

Practical customer experience and business improvement advice for restaurants, hairdressers and independent accommodation.

See what works, what could be clearer and how to make it easier for customers to choose you.

Get My Free Check

Practical advice from experienced online business owners

We're Richard and Jane Filing. For more than a decade, we've built and run WomensGolf.com, a successful online membership business serving thousands of paying members.

We know firsthand how important it is to attract customers, make websites easy to use, communicate clearly and give people reasons to return.

Now we're bringing that practical experience to independent businesses.

Get Your Free Online Customer Experience Check

Choose your industry above, or tell us about your business below. We personally examine how customers find, understand and book with you.

We'll personally examine your online customer experience and email you a short, personalised report showing:

  • What we found.
  • Why it matters.
  • How you could improve it.

You'll receive two or three useful findings and practical suggestions.

This is a private, manually prepared, online-only assessment. It is not an automated website scan or a public Google or Facebook review. The free check does not include a physical visit.

Free. No obligation.

Currently available in Sydney, Newcastle, Canberra and Wollongong.

Request your free check

Business and contact details

Suburb or town and state, for example Newcastle NSW.

Paste the full link, beginning with https://.

Your details will be emailed to Richard and Jane so they can reply about your free check. You will not be added to a marketing list. Privacy Policy.

See what your report could look like

These examples use a fictional restaurant to demonstrate how we explain our findings and practical suggestions.

See a Sample Free Check →

Want the complete picture?

The free check covers your online experience. Our paid Complete Customer Experience Check goes further, including an authorised, discreet visit by Richard and Jane where practical and agreed with you.

For your business, we assess the enquiry, booking, welcome, service, payment and follow-up.

You'll receive a practical report explaining what works, what could be better and how to improve it. You can carry out the improvements yourself or request separately quoted assistance with suitable website, booking and customer communication changes.

Visits depend on our practical operating area, availability and prior agreement. Travel and any service costs are agreed in advance; we do not promise visits outside our operating area without prior arrangement.

Garden Bistro is a fictional restaurant demonstration of our reporting approach.

See the Full Garden Bistro Report →